![]() ![]() ![]() Guccione offered editorial content that was more sensational than that of Playboy, and the magazine's writing was far more investigative than Hefner's upscale emphasis, with stories about government cover-ups and scandals. Penthouse magazine began publication in 1965, in the UK and in North America in 1969, an attempt to compete with Hugh Hefner's Playboy. An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company. In 1982 he was listed in the Forbes 400 ranking of wealthiest people. The first US Pet Of The Year was Stephanie McLean,who was pictured on the cover of the September 1971 issue.Īt the height of its success, Guccione, who died in 2010, was considered one of the richest men in the United States. The first US Pet Of The Month was Evelyn Treacher, who was pictured on the cover of the first US edition in September 1969. The magazine's centerfold models are known as Penthouse Pets, and customarily wear a distinctive necklace in the form of a stylized key which incorporates both the Mars and Venus symbols in its design. Penthouse Global Media was later spun off from WGCZ and renamed Penthouse World Media. (the owners of XVideos) in June of that year after winning a bankruptcy auction bid. Since 2016, Penthouse has been owned by Penthouse World Media (formerly Penthouse Global Media Inc.), which filed for bankruptcy in 2018, with its assets acquired by WGCZ Ltd. Beginning in September 1969, it was sold in the United States as well. It combines urban lifestyle articles and softcore pornographic pictures of women that, in the 1990s, evolved into hardcore pornographic pictures of women.Īlthough Guccione was American, the magazine was founded in 1965 in the United Kingdom. Penthouse is a men's magazine founded by Bob Guccione and published by Los Angeles-based Penthouse World Media, LLC. ![]()
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